Callaway faced a dilemma with the new 2020 Chrome Soft and Chrome Soft X: how to improve their most loved golf balls without changing the very traits that made them so popular.
Renowned as the complete golf ball that performs throughout the entire bag, the Chrome Soft's low compression, soft feel was the distinguishing feature that had golfers hooked.
The challenge of making the balls longer, faster and better was always going to be fraught with danger - change the feel and spin and it'd be like killing the goose that laid the golden eggs, soft and long ones at that.
Acutely aware of the delicate balancing act, Callaway invested heavily in their manufacturing technology and techniques in order to implement the cutting edge designs that would be able to improve the Chrome Soft and Chrome Soft X.
The plan has come together with military precision, with the new Chrome Soft and Chrome Soft X balls still exuding the same sweet feel and spin while achieving speed and distance gains that are nothing short of miraculous.
Get ready to thank Callaway when you play your best golf in 2020.
