Following on from the success of the AI-designed Epic Flash driver, the crew in Callaway R&D have once again plugged in the supercomputer, updated its anti-virus and Netflix app and put it to work to design the most complete range of drivers, fairway woods, hybrids and irons in golf.
Called the Callaway MAVRIK, the new range of golf clubs have been designed with the input of artificial intelligence and machine learning to maximise performance in a way that, literally, isn’t humanly possible.
Thousands of virtual prototype clubs were created, tested and improved using the supercomputer’s programmed machine learning until the most efficient designs were finalised.
And true to their name, MAVRIK clubs tread their own path; their unconventional designs and unique innovations make them the longest and most forgiving clubs Callaway has ever created.
