Last year’s Paradym release was a big hit for Callaway. The clubs were winning on Tour almost every other week and the entire Paradym range was embraced by weekend warriors everywhere. The challenge facing Callaway in 2024 was how to improve on the mammoth ball-speed accomplishments of Paradym. The solution was probably not what anyone was expecting; even the team at Callaway got a nice surprise.
The follow up is called Paradym Ai Smoke and the collection of Drivers, Fairway Woods, Hybrids and Irons are powered by the most advanced face design in Callaway’s history. Callaway have traversed the limits of machine learning and A.I. design to create the new Ai Smart Face, the centrepiece technology of the Ai Smoke range.
The architecture of the Ai Smart Face was conceived by referencing the data of thousands of golfers of varying skill levels. And the resulting snapshot of swing speed, club delivery and face orientation provided unprecedented insight into the dynamics occurring at impact. That knowledge gave Callaway’s A.I. the license to create multiple sweet spots – in locations deemed most beneficial – on every face in the Ai Smoke range.
The new Callaway Ai Smoke line-up provides fizz and forgiveness in the exact spots golfers really need it.