It’s not often we get to discuss the merits of Seafoam Haze accents on golf clubs. But a window of opportunity appears to have opened...
Before we get to that though, we’d like to remind you about Callaway’s women-specific Reva line (pronounced the same way as revolution). It was created after Callaway’s consumer insights team initiated a deep dive project to find out what women golfers really wanted from their golf clubs.
Now, the third generation of Callaway’s Reva line has arrived. It’s called Reva Rise and it’s designed to help female golfers hit the ball straighter and longer.
THE REVA RISE REVOLUTION
The new Reva Rise drivers, fairway woods, hybrids and irons all share technology introduced in Callaway’s Elyte line.
However, the Reva Rise has been designed to spin more and launch higher, to account for the fact female golfers are generally not as tall as the average male and don’t swing the club as quickly.
Callaway tweaked the A.I. face design, lofts, tungsten weighting and swing weights in the Reva Rise range to boost spin and launch. It helps women golfers generate a bit more hang time on their shots.