Injecting a sense of nostalgia into just about anything invariably makes punters sit up and take notice.
The AFL’s heritage jumper round. Throwback paint schemes in F1. Replica sneaker reissues. Nostalgic tributes to the style and form of yesteryear and have proven extremely popular, with society seemingly keen for a small taste of the past to reminisce about the good ol’ days.
Which brings us to the 2023 Wilson DYNAPWR line-up of Drivers, Fairway Woods, Hybrids and Irons.
The DYNAPWR name won’t mean much to golfers these days. But back in the 1950s and 60s, at a time when driver heads were small and shirt collars were big, Wilson Dynapower were the clubs to play.
Resurrecting the name is a nod to Wilson’s storied past. But the new DYNAPWR range looks poised to create history of its own and steer Wilson back to its glory days.